Attempting to be a Top 100 blogger in 6 months is a daunting task and won’t necessarily enhance your business.
As with any content, it’s critical to understand the people you’re trying to reach so that your posts resonate with them and keep them returning for more. To this end create a targeted persona for your blog.
Since you need to focus your blog content, the more specific your niche, the better.Your blog shouldn’t be the Wikipedia of your category.
Many bloggers start with a great burst of energy then quickly burn out. Your business blog requires resources both human (including content creation, copyediting, promotion and technology) and financial. Neil Patel spends a minimum of $20,000 per month on Quick Sprout.
Don’t leave your keywords to chance. Integrate your keyword research into your editorial calendar to ensure that you’ve got posts for each keyword and phrase.
If possible, don’t leave your blog writing until the last minute. I find that when I start too late, my blog posts take twice as long to write and are half as effective. The average blog post is 800 words and takes 2.5 hours to write according to Orbit Media’s blogging research.
Extend your visitors’ time on your blog by getting them to scan through your entire article and seek other related information on your blog. To this end, make sure that your recommended content stands out.
Offer your audience content in a variety of formats to expand your reach and build new segments of your audience.
While many bloggers consider comments to be nirvana and others complain about the spam, the bottom line is that your audience wants to engage and get your feedback. Here’s what The University of Queensland’s Dr. Stephanie Tobin found: “[F]eelings of belonging are threatened when users stop generating content or participating online, and when information they have posted does not receive a response from others.” Big tip of my hat to Gini Dietrich; she continues to respond to her Spin Sucks blog.
Like any other form of advertising, it’s important to continually get your message out. Your audience needs to see a promotion 5-7 times before they believe it and take action.