Top 10 Web design tips

Image filters

Playing with images may bring lots of amazing effects for the layout and help to create stunning results. CSS allows using lots of filters on the images to help developers play with the graphic without changing it in Photoshop. Let’s take a look at the filters we may use: In the example above, you can see seven different filters used in the same image.

Design With SEO in Mind

The days of keyword stuffing in website content are over. Google will disregard your content if you try to game the system. Instead, design your site to try and get more of your content on search engines. Google now uses rich text snippets on their search results. These snippets come from websites that provide content that answers searcher’s questions. You can take advantage of this to get a boost in search engines. These snippets come from well-organized content that is easy for Google to read. Design your website to make the answers to questions readily available, and you have a chance of getting the top spot on Google.

Avoid carousels and rotating sliders

They’ve been popular for years and clients love them. But there is a problem with the homepage slideshow: visitors might only see the first slide. There have been a lot of studies that come to the same conclusion. Messages on subsequent slides are less likely to be seen and calls to action are unlikely to be clicked. Just look at the click through rates for the slides on a university website. They may be popular because they’re easy to get approved. Different stakeholders from different departments all get some pixels above the fold. They’re good for internal politics, not for visitors.

Homepage slideshows are good at keeping people from stabbing each other in conference rooms.

So what to do instead?

  • Stack the slides, so the visitor can see each by scrolling down the page. They will suddenly become much more visible.
  • Use a featured image, using the one most impactful slide as the hero. Give it a good call to action!

Don’t skimp on photography.

Although optional, if you do choose to use real-life photography in your web design, make sure you do it right. Effective, meaningful photography can further your business goals, but poor-quality photos hold you back.


		
			
				
					With photography there has to be a connection between branding and concept. Photography can create contrast, attract attention or even draw your eyes to the next section of the page.				
			
			
				
			
		



					
		
	

Using photography in web design follows many of the same guidelines for good photography in general. A stunning photo hung in an art gallery can be just as stunning on a website, but the mood, style and topics have to coincide. Just look at the tantalizing photograph in Top Level designer JPSDesign’s web design above. Those blueberries would look delicious anywhere, but it’s particularly effective on a grocer’s website. Do:

  • Use real people. Images of people tend to engage users more—especially pictures of your actual staff or actual customers.
  • Set the right atmosphere. Photography comes in almost infinite styles, so use the ones that best reflect what your website is going for. If you want a cheerful website, use pictures of people smiling. Don’t:
  • Use obvious stock photography. The operative word there is “obvious.” Stock imagery can be beneficial, but only if the user doesn’t realize it’s stock.
  • Use low resolutions. This is the era of high definition, so low-resolution photography makes a brand seem old or unsuccessful. Bonus tip: use a compressor to reduce large file sizes so you can have your cake and eat it too.

Be careful linking to anything on other websites

Whenever relevant, link to things that help the visitor reach their goals. On a blog post, that’s often a citation of a source or link to external references. This post links to dozens of articles and studies! But on service pages and on your homepage, you should link away to other sites with care. For any page optimized to convert visitors into leads, ask yourself, do you really want visitors to click on that link? Does it help you reach your goals?

Have absolute visual consistency

It is common knowledge that visual consistency must not be neglected. All the elements should live in the perfect harmony with each other. Use the color theory to select colors for future web pages, and draw icons that visually describe their functions and purpose. Do not forget about contrast. Choose an eye-catching background image to top it off.  You may pick the image that illustrates services offered by the customer.

Don’t ignore standards

Being highly creative types, designers tend to love to reinvent things—but it’s not always the best idea. Why? Because a revamped version of a familiar interaction or interface adds “cognitive load”: it makes people think again about a process they’ve already learned. Obviously, you can reinvent the wheel all you want—but only if it actually improves the design. This rule of thumb explains why Google Docs’ menu bar features almost all the same options as Microsoft Word’s before Vista: ‍ It also explains why Pocket had to change the placement of the archive button in their Android app a few years back. Up till fall 2013, the archive button was at the top left of the screen—right where Android design specs said the “Up” button should be. Pocket wanted to focus people on the reading experience, and not duplicate an existing hardware control, but the inconsistent placement caused new users to accidentally close and archive the article they were reading, rather than simply returning to their reading list as expected. That tiny change "increased the likelihood [new users] would continue using Pocket from this point onwards by 23%."

All in One SEO

Having SEO is very important for your website as it will attract more users to your website. It will also allow your website to be noticeable on the search engine. You can optimize SEO for your website and have all their features of SEO while using this plugin for web design.

Keep your Website’s Homepage free of clutter

A cluttered screen is one of the most common mistakes in web design. Many people simply throw what they want on their website on the screen without knowing any better. If you include too many distracting elements on your site, your visitors will have difficulty seeing where to look and you will end up losing a consistent experience. Conversely, if you include only the necessary elements, those elements are more powerful as they do not need to share the centre stage. Did you know that 86% of visitors want information about products or services on the homepage? The homepage of your website should communicate your original message immediately. After all, we rarely read every word on a website. Instead, we quickly scan the page by looking at sentences and pictures. There should be a clear path for the user to follow in order to make an effective web design. There are many different ways to achieve this, but the first step is to always make room for higher priority elements by removing lower priority ones. Just follow the simple website design tips given below to make for a presentable homepage design:

  • Space out your content
  • Add imagery
  • Include a call-to-action button With these known behaviours in mind, it is better to take help from the web development company in India. They will help you design websites that maximize conversions with low bounce rates.

Keep it Simple

Continuing with the theme of less, this also applies to your design in general. A huge study by Google has shown that visitors don’t like visual complexity. The gist: the more complex your design, the less it is perceived by visitors as beautiful. What does that mean for your site? Besides the point above, here are a few ideas:

  • Rethink the sidebar — More and more websites are ditching the sidebar in favor of single-column design (for example, the one you are on right now). It means less distractions and puts the focus clearly on the content.
  • Stick to standard layouts — People love familiarity and can get weirded out by non-standard site designs. Therefore, it can be a good idea to stick with familiar design tropes and layouts. You can still find ways to stand out in other ways.
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