Web design tips

Pick Your Colors Carefully

You can’t add any color that looks good on your website and call it a day. Even if your colors are pleasant, they may detract from the message you want to send on your website. Modern web designs use colors to set the mood for their visitors. If you want someone to take action, use a more vibrant color pallet. If you want to convey trust, use a neutral color to set a more professional tone. Many web designs focus on two core colors in their design. If you decide to add more on top of your two colors, try and make them variations of those colors to keep in line with the rest of your site. Your colors will also help you establish a more recognizable brand. You want people to associate your brand with your colors when they live their everyday lives.

Design With SEO in Mind

The days of keyword stuffing in website content are over. Google will disregard your content if you try to game the system. Instead, design your site to try and get more of your content on search engines. Google now uses rich text snippets on their search results. These snippets come from websites that provide content that answers searcher’s questions. You can take advantage of this to get a boost in search engines. These snippets come from well-organized content that is easy for Google to read. Design your website to make the answers to questions readily available, and you have a chance of getting the top spot on Google.

Create a Strong Call to Action

Your overall design isn’t the only thing that will help convert visitors to customers. You need a strong call to action if you want to boost your conversions. A call to action is a small section of your website that encourages your visitors to take action. This can be anything from an email opt-in to a contact form. These are even more important for eCommerce stores. Your visitors need the right sales funnel if you want them to buy your products. This process can be complicated, so it might be smart to work with an eCommerce website design company to help with this process.

Learn A/B Testing

A lot of these web design tips are general advice based on current and upcoming trends in the digital space. However, there’s no guarantee they’ll work for your site. You also shouldn’t necessarily feel obligated to use or forego certain design elements simply because it’s a current trend or now an unpopular style. A/B testing is a skill you can learn to find out whether or not your designs are working or not. Maybe you or your client want to use a slider or a busy sidebar and don’t want to give in to the conventional wisdom that states they’re outdated and ineffective. A/B testing is a great way to implement a new design and test its effectiveness yourself. Split testing is also an effective way to negotiate compromises between you and your clients, thanks to the evidence that can help back up your recommendations. Check out our guide on how to use A/B testing with WordPress if you want to learn more.

Phase Out Sliders

The decision between whether or not to use sliders is a highly-debated topic. However, in most cases, they should really be phased out in 2016, especially if you want to decrease the amount of distractions on your site and make it easier for users to find their way around. Sliders don’t do either of those things. They’re very similar to sidebars. They create way too many options for your visitors to choose from, and very few people actually use them. If it’s your homepage you’re concerned about, opt for a large header space that uses a unique, well-crafted static design that clearly defines your brand of that of your client. Again, play around with big typography to make static images more visually appealing and come up with better page designs that make sliders redundant.

Up Your Imagery Game

Upgrading the quality of the images you use in your work is a great web design tip for elevating your projects. Instead of simply using the free images that everyone else has access to, it might be time to invest in a premium stock image service. The next level up could be to create or commission your own images from scratch, whether that’s going out and taking high-quality photographs, drawing them yourself, or a combination of the two. Combining typography with your chosen images can be another effective way to make them more original and assist you in delivering your message. Choosing beautiful imagery for your website is a proven way to assist you in achieving your goals and help your content stand out from the crowd.

Simplify Navigation

Placing tons of links in your navigation menu, sidebar, blog posts, and even the homepage may seem like a great way to keep people on your site, but it can actually go the other way. Complicated navigation systems create way too many options for people, so much so that they may decide to leave your site altogether. Placing fewer items in your navigation menus and eliminating sidebars are great ways to cut down on the amount of clutter that exists on your site. This can allow you to build better-looking designs without compromising user experience or conversion rate optimization.

Expand and Reevaluate Your Toolkit

Are there tasks in your workflow you feel could be more efficient or at least, more enjoyable? Then one web design tips that can help you out is to do a little research and find out if there are any new tools that better meet your needs. Just as new web design tips are emerging all the time, so too are new web design tools. From hot new free apps like Pixate, through to updates to industry favorites like the Adobe CC apps for web designers, it’s always worth keeping an eye out for something new that could help improve your workflow and enjoyment levels.

Take Advantage of Google’s Material Design

Google ramped up the use of the Material Design philosophy in 2014, and digital designers have been quick to follow suit. If you’ve embraced the flat web design trend, then it’s probably time for you to jump on the Material Design bandwagon and update your style for 2016. The core concepts of this web design framework include using layers to create elegant shadows alongside the edges of elements, helping to add some much-needed style and depth to the minimal flat design trend. If you want to get started, there are some great, free Material Design UI kits around that can help get you up to speed.

Responsive Design isn’t Optional

Mobile device usage continues to grow, especially when it comes to accessing websites. This means that it’s never been more important to ensure your websites are mobile-friendly. So one key web design tip for 2016 is to fully commit to responsive design. In the past, this simply meant checking off the responsive design box on your to-do list. However, as this technology matures, you need to start considering more than just fluid layouts. Think mobile optimized images, whether hamburger menus are the right choice, and much more. For 2016, you might even want to embrace the concept of mobile-first web design.