In the modern world, less is more and by that we mean minimalism. Minimalist website designs are not just about reducing the design, but it shows your approach to creativity. Minimalist website designs help you create a seamless user experience without using any distracting elements. It is convenient for users and is one such website design trend many people choose to follow. It makes your website look modern and stylish. For a minimalist website design, you must choose the content that goes on your website wisely. Overloading the pages with images and videos is not at all suggested. Here are a few advantages of a minimalistic website design:
According to Adobe's 2012 State of Create report, while 80 percent of respondents believe that creativity is vital for economic growth, they only spend one-third of their time being creative, and much of that time is spent outside of work. Cut yourself some slack when it comes to finding creativity/web inspiration because of busy schedules and the continual push to be on the go. It can be challenging to let the creativity flow when our minds are active. If you're willing to look for it, you can find website design inspiration anywhere! We advise you to go outside. Take note of your surroundings, such as architecture, wildlife, and commonplace goods. Take note of the design, textures, and colors, and use your imagination to develop ways to use what you see on your website.
Another suggestion for getting website design inspiration is to go beyond social media and the Internet. On Behance or Dribbble, you may see web and graphic designers' online design portfolios. These websites feature award-winning websites and graphic design from professionals in a variety of creative fields.
Use both social media and the Internet to get website design inspiration. You may find beautiful photographs on Pinterest, Instagram, and Tumblr, which you can use to stimulate the creative side of your website. You can also access website designers' social media accounts and their work through those platforms. Similarly, you may use Google to look up terms relating to your products or services and discover what others do.
Finding websites you like and don't like is another excellent technique to acquire website inspiration. Take some time to write down what you want and don't like about several websites before moving on to the design and development stage. Make a list of the products, buttons, and pages that you enjoy by clicking around. On the other hand, make a list of the things you despise. This information will help the Marketing team understand the direction you wish to take your website. The team’s experience can assist you in this process, but knowing what you like and don't like visually can help create a website that you will be proud of.
The last thing you want is for your visitors to land on your page and have no clue about how to find what they need. Without simple and clear navigation, that’s precisely what will happen. How you organize your website is as important as how it’s designed. Come up with clear categories that will structure your content and products. Your primary category pages are what should get a spot in your top navigation. These links will let your visitors know what other information they can find on your site. From there, you can add subpages to your main categories to cover additional information. Just remember, the more options you have, the more complicated things become.
Look at what your competitors are doing to get website design inspiration. What exactly do they have on their website? What are they omitting? Do they have a solid online presence that serves as a differentiator from the competition? How do you want to set yourself out from the competition? Understanding what your competitors are doing is beneficial since it allows you to differentiate or complement your own.
One of the obvious downsides of shopping online is not being able to touch, feel, or physically examine a product you’re considering. Because of this, product descriptions, especially visuals, have to do a lot of heavy lifting in order to provide similarly useful experience. In our Conversion Talks 2 about How To Write Effective Content That Converts, we went into details about best practices to write effective content (product details) to increase conversion, no matter what you sell. Now, let dive in to check out these web design tips for Product Details.
Search should always be available. Some customers will always prefer searching to navigate, no matter how much work you put into your site. Google also pioneers in search autocomplete, which has become a must for online stores with a wide range of products. When search autocomplete is implemented properly on your site, you can help visitors solve many problems: Recall a product or service they may have forgotten to search for on your site, complete partial search queries, prevent misspellings, and narrow down the search results to what they need. 82% of the top Ecommerce sites offer autocomplete suggestions to enhance visitors’ search experience both on desktop and mobile. You can also test showing images of products in the search box, by adding product images right next to suggested search keywords. This tactic is becoming popular among Ecommerce websites, especially retail businesses with long range of products similar in name and function, in which a combination of spotlight search and image preview can help a lot in user usability and efficiency. If you want to attract the attention of search engines, make sure that you create unique title tags for each of your product pages. Use key phrases for your title tags as opposed to specific keywords to minimize the risk of using duplicate title tags throughout your website. Use a digital marketing toolkit like SEMRush or another keyword research tool for detailed keyword assistance for creating your title tags. For example, instead of using the title tag ‘LED television’ for each model of television you have available, you can create a title tag specific to each brand, size and model number, such as ‘Sony 48″ 1080p LED Smart TV.’ Use this technique on every product page you have on your website. Place your most important keywords at the beginning of the tag, since search engines will rank the importance of words based on their placement. Although there are a ton of variables that come into play when it comes to the ordering of words in a title tag, the most important thing to consider is the words you actually use (link is external). If you have the resources, take an extra step in customer consideration and implement the “Always return” results feature to your search engine. Oftentimes visitors will not find what they are looking for by using specific keywords, but you do not have to turn them away with the “No results” answer. Instead, take that as an opportunity to divert their attention to other similar or popular categories within your store. LYST added an algorithm that returned product results without an exact match and saw their page views increased by 15%. Before: Versus after:
Humans are visual creatures by nature. With 90% of information transmitted to the brain being visual, we are drawn to images over text. This can be a powerful character, especially when you want your viewers to key in on a new product or promotion.