Regardless of your niche, guest blogging should become a part of your long-term blogging strategy. For most bloggers, guest blogging is the main engine of their link building campaigns — the bread-and-butter of modern SEO. We’ll explore the SEO side of things later. For now, let’s take a look at how guest posting can be monetized. There’s actually very little left to explain. On the internet, there are dozens of websites that pay good money for guest posts. You could even make over $200 per guest post if you know where to look. If you’re interested in being a paid guest contributor, here are some sites you should consider:
Content gating is another monetization strategy you can do with little setup. In simple terms, gated content is something locked away behind a sign-up form. Whether or not they should pay money in the process is entirely up to you. There are email marketing platforms that let you gate your blog posts with the help of integrations. Another option would be to pay for services like MemberStack to start leveraging your content for monetization or lead generation. The cheapest option, of course, is to use a free WordPress plugin for your content gating needs. Ultimate Member, for example, is a membership plugin with a “content restriction” feature that locks certain content from unregistered users. If you want to turn your blog into a full-on membership business, you should take a look at Patreon. Put simply, Patreon is a platform designed to help content creators run and grow a membership business. It’s used by creators around the world for the opportunity to monetize doing what they love — from bloggers to YouTubers.
Don’t underestimate the generosity of the online community, especially if you’re able to satisfy their thirst for information. By requesting for donations, you can dedicate more of your time creating and polishing your blog content. In return, your loyal readers will express their gratitude in the form of cash. PayPal can help you get a donation system on your blog working in no time. You simply need to sign in, configure your button’s style, and set the donation options you want to offer. The website should automatically generate the code you need to add your PayPal donation button to any page. It’s also available as a shareable URL and QR code. Just be mindful that the PayPal donation button is intended to be used by non-profit organizations. While it can be used by anyone to receive donations, you’ll soon have to transition to proper, creator-centric donation platforms. Better yet, turn your blog into a membership business to get recurring revenue from your audience.
The blog monetization strategies I’ve already discussed above may be reliable, but they’re all tied to your blog’s traffic. Writing sponsored posts, however, lets you make quick bucks. As the name implies, sponsored posts are pieces of content that another brand has paid you to write. It can be a product review, how-to guide, or anything that can put their product in the best light. In some instances, brands are even willing to produce the content for you. All you need to do is publish it on your blog and you’re golden. To look for sponsoring brands, start with websites like PayPerPost. Just register a “Creator” profile to be visible to companies looking to expand their online reach.
It’s true that you won’t become a blogging millionaire by showing ads on your blog. In one particular study, Chris Lee of RankXL estimated that he needed 150,000 visitors monthly to make $100 a day. Yes — he made all of that money purely with Google AdSense. It is safe to assume that you are nowhere near getting that much traffic as you read this post. In which case, displaying ads alone won’t be enough to sustain your blog. Still, income is income — no matter how small. Also, remember that ad revenue is passive income. Set it up once and you’ll barely need to touch it again in order to generate profits. The only thing you should be careful of is how displaying ads can hurt the user experience on your site. Don’t trade your audience’s perception of your brand for a few advertising dollars. If you’re still struggling to generate traffic on your blog, focus first on optimizing your visitors’ experience. Advertising programs like AdSense can wait — they won’t go anywhere.
I understand why many bloggers feel more comfortable with affiliate marketing as opposed to creating their own products. Investing resources into your own product or service, after all, can be risky. But if you want to be one of the high-income bloggers, it’s absolutely worth considering. Statistics reveal that 45 percent of high-income bloggers making over $50,000 per year sell their own products. It can be your very own eBook, online course, handmade products, or professional services. If you’re worried about the risk, remember to have a user-centric vision when developing the selling points of your product. As an example, I’ve been recently exploring new product ideas that can get my core audience ticking. I already know that my coaching program Master Blogging Coaching helped a lot of my audience grow in the blogging industry. To help further their success, I listed down the other challenges and pain points that my online course didn’t address. At the very top of that list is “how to become a better and more productive writer.” This ultimately led to the creation of The Content Rulebook. To develop a product that sells, I suggest you follow suit and identify the top challenges of your core audience.
Let’s get one thing straight: Affiliate marketing is, hands down, a must-have monetization strategy for bloggers. In affiliate marketing, you’re not selling your own products. Rather, you’re promoting the products of another company so they can make a sale on their own site. You, as the affiliate marketer, get paid in commissions for every customer who uses your unique affiliate link. To make that happen, you need to write insightful content that compels them to take action and buy the product. Doing so isn’t really difficult, but it requires a lot of work. For an in-depth guide on how to win in affiliate marketing, click here.
Let me share a bite-sized trivia about myself. Whenever I’m writing articles, I always have at least one browser tab open for fact-checking purposes. True — you can write faster if you’re writing about a topic you already know. However, I often try to verify every statistic and fact I state in my content. All it takes is just one false information and your readers may lose their trust in your brand. To avoid such a fiasco, I constantly compare notes with other credible websites whenever I make a claim. A simple search on Google with the “Past Year” filter enabled often does the trick. Remember that what you know right now may no longer be true tomorrow. Change is constant in the online marketing world and it’s vital that you keep up with the times.
Adopting a conversational writing voice is one of the best decisions I’ve ever made for my blogging career. Sure, you’re more than welcome to write using a formal, textbook-style tone. It may, however, make the writing experience dull and monotonous — things that will drain your motivation in the long haul. If you want to stay in this business, you need to have fun when writing. Embracing your own, personal writing voice is a surefire way to do this.
If you find it difficult to formulate content ideas with keyword research, you will love AnswerThePublic. True enough, it doesn’t have as many features as most keyword research tools. What it does well is providing you with tons of potential, question-based ideas that will draw your target audience’s attention. Not to mention that AnswerThePublic is free to use. To start your content research with AnswerThePublic, enter a relevant keyword and click ‘Get Questions.’ AnswerThePublic will then generate a long list of questions that you can use as topics for your next blog posts. By default, questions are presented visually. For a clearer and more organized view of these questions, switch to the ‘Data’ view.