The blue pill tips

Use email automation workflows

A mailing list is indeed a powerful platform for lead generation and nurturing. However, a lot of bloggers underutilize it by failing to effectively scale and handle a growing list. Different messages work for different subscribers. There are people who want to learn more about you, curious about your industry, comparing alternatives, and so on. Ideally, every email you send is handcrafted to suit each individual subscriber. But since that’s straight-up impossible, effective bloggers have learned to use email marketing automation instead. Sounds intimidating? Don’t fret — email marketing platforms like ConvertKit and MailChimp have tools to make the job a walk in the park. In addition to email subscriber segmentation features, they also have ready-made automation templates you can launch in a jiffy. Remember when I told you that you can automate review requests to earn user-generated content? If you use MailChimp, this is the automation template you need: You can also use the workflow above to automate cross-selling emails to your recent customers. For more ideas, here are some of the best automated email workflows you can use:

  • Welcome email — Automating a welcome email is a great way to set a new subscriber’s expectations and promote your pillar content. It’s the easiest way to automate an email since you only need to target every user who recently subscribed.
  • Weekly newsletter — A weekly newsletter is another example of an email that requires an easy-to-do automation workflow. It may not be as engaging as other laser-targeted messages, but it does help spread the word on your blog.
  • Birthday email — If you require users to enter their birthday during registration, you can use that information to automate birthday emails. Those are opportune times to promote special discounts and offers since they’re more likely to be in a shopping mood.
  • Remarketing email — If subscribers reach a sales page but don’t push through with a conversion, they’re prime targets for email remarketing. This is where you send an email reminder that they haven’t completed their purchase and, hopefully, recover lost sales.
  • Sales email for marketing qualified leads — A marketing qualified lead or MQL is a prospect who met set criteria indicative of strong purchase intent. Defining your MQLs is a step in building your own sales funnel, which leads us to the next point.

Promote opt-in bribes to convert more visitors into subscribers

Not getting enough subscribers in your mailing list? You can encourage more visitors to click that “subscribe” button by offering a juicy opt-in bribe. It’s not rocket science, really. Users want value in return for all the actions they do online. With an opt-in bribe, that value will be as visible as ever. I’ve utilized a number of opt-in offers or lead magnets throughout my blogging career. Here are some of the top-performing opt-in bribes you can use:

  • Free eBook
  • Exclusive discount
  • Free product or service trials
  • Ready-to-use templates
  • Checklists

Obtain and leverage user-generated content

Photos uploaded by your audience on social media are just one example of user-generated content. What other types of user-generated content are there, you ask? There’s quite a handful of them:

  • Customer reviews
  • User comments on social media posts
  • User comments and responses on Q&A sites
  • Posts on customers’ own blogs
  • Forum posts What makes user-generated content or UGC valuable is the fact that they’re trusted more than content published by brands. According to the Local Consumer Review Survey in 2019, 81 percent of users between ages 18 and 34 trust reviews. Encouraging readers to leave comments on your posts is a proven way to obtain user-generated content. Other than that, you can automate review requests via emails whenever someone purchases your product or service. That makes this the perfect time to transition to email marketing tips for bloggers.

Compress your images

So, you’re already familiar with cloud-based image editing tools and you’re excited to create beautiful visuals for your blog. Just remember to use lossless compression to reduce their size without compromising image quality. Keep in mind that images utilize more bandwidth than text when being loaded on a page. The bigger the image, the more bandwidth it requires — increasing the time it takes to show them on screen. An image compression tool like Kraken.io reduces this problem by shrinking the size of your images.  It also features a lossless optimization mode that lets images keep all visual information after being compressed. In other words, you get to reduce the file size of images with minimal changes in quality and clarity. You may be asking, what if I use a WordPress plugin like Smush to automate the optimization of my images? That’s not really a bad idea, but there’s something you need to know about plugins first.

Join relevant social media groups in your niche

Promoting content on social media is guaranteed to give your blog some exposure. What it doesn’t guarantee, however, is exposure to users who are actually interested in what your brand has to offer. With that in mind, joining groups in your blog’s niche should be part of your social media goals. This will ensure that your brand will reach the right crowd. The only obstacle here is finding groups that allow members to post self-promotional content. Some groups that allow them may have a list of conditions you should abide by to maintain your membership. Your best bet is to check the group’s description as soon as you gain entry. Other than sharing your content, do your part and be an active member of the community. This means answering questions, reacting to other people’s posts, and giving praise or criticism where it’s due.

Develop your daily writing routine

We humans are creatures of habit. If you build and stick to a daily blogging routine, you’ll definitely be more productive and efficient over time. What’s the perfect way to get your daily blogging tasks done? While there’s no perfect answer to this question, I can help you find a routine that works for you. Here’s a summary of the steps you need to take:

  • Step 1: Know your own writing speed
  • Step 2: Determine how many words you need for your content
  • Step 3: Set a target number of words to write daily
  • Step 4: Build a schedule that meets your objective with plenty of breaks in-between Nice and simple. You don’t really need a detailed guide to tell you how to perform each step. But if you want to do it in the most rewarding way possible, I highly recommend getting The Content Rulebook. It’s packed with all the information you need to engineer a daily blogging routine that suits your work habits.

Automate simple tasks with IFTTT

As you implement more growth strategies for your blog, the harder it is to keep up with your daily workload. One-man bloggers can attest to the pain of writing, answering emails, and responding to comments — all in the same day. Not to mention that every blogging task requires a certain level of research. This is where an automation tool like IFTTT comes in handy. Short for “If This, Then That,” IFTTT lets you design simple yet useful automation workflows between different apps or services. If you want to save even more time, the site already has a huge library of pre-configured automation workflows. Just pick something up, fill in the necessary details, and you’re good to go. For the list of my favorite, time-saving IFTTT applets, visit this page.

Offer freebies when selling products

Since everyone loves free stuff, let’s discuss the importance of offering freebies when selling your own products. In case you didn’t know, I offered a bunch of free stuff to go along my eBook — The Content Rulebook. Did I think it will help the book get more sales? Absolutely. When done right, freebies are guaranteed to increase the perceived value of any product or service. However, that’s not the only reason why I decided to do it. When I made The Content Rulebook, I’m 100% confident with the outcome. But then, I realized that I’ll be even happier if my readers find success with it. That’s when I began to find opportunities to further improve the value my product can offer. I created an exclusive swipe file for their vocabulary, a checklist for quick notes, and bonus resources for learning. It’s all about finding ways to guarantee the success of customers with your product or service. As a result, people were really happy with what they received.

Track and improve anything

In online marketing, you can’t improve what you don’t measure. If your blogging strategy isn’t working, you don’t just decide what to change on a whim. You need to zero in on what went wrong, explore your options, and use data to show the way forward. But first, you’ll need some tools for the job. Google Analytics is one of the essential tools that every blogger needs in their closet. It monitors every single facet of your website and your web traffic, including:

  • Your Top Traffic Sources — Wondering if you’re getting enough traffic from social media, Quora, or your emails? Google Analytics can confirm it by recording your website’s real-time traffic data.
  • Your Top Pages — If you’ve been experimenting with different content types and topics, Google Analytics can pinpoint which strategies work. This allows you to easily round up your top posts in terms of page views, bounce rate, and so on.
  • The “Drop-Off” Points in Your Blog — Google Analytics is able to map the flow of traffic across your website. This allows the tool to identify pages where your readers tend to leave or “drop off” from your site.
  • Basic Performance Metrics — As icing on the cake, Google Analytics compiles real-time performance metrics of your website. This includes your site’s overall bounce rate, session duration, and number of monthly active users.
  • In-Depth Audience Demographics — Finally, Google Analytics lets you perform a deep dive into your audience’s demographic data. You can learn about their average age, what language they speak, their interest categories, and more. Another thing I love about Google Analytics is it’s one-and-done implementation process. After a few minutes of setting it up, you’re set for life. Google Analytics will continue to provide you with a deep pool of insightful data for as long as you need. Speaking of which, I covered the steps on how to set up Google Analytics in this guide. Give it a read to learn more about this amazing tool.

Don’t put all your eggs in one basket

It’s true that blogs require your utmost dedication and focus in order to prosper. But once your main money blog becomes self-sustaining, you should be open to the idea of diversifying your investments. Believe it or not, a lot of successful bloggers who made millions have more than one website generating passive income. Their most profitable blog also isn’t always their first. The only issue here is the workload of having to manage two or more blogs at the same time. When this proves a little too much for you, think about outsourcing repetitive tasks like editing and social media management. You can get the help you need from freelancing marketplaces like UpWork and FreeeUp.