It’s no secret that computers are an important part of every online marketing job these days. Every business wants its website on the front page of Google, so they’re always on the lookout for people who can optimize their SEO and get the results quickly. Of course, they’re also looking for people who know the ins and outs of different social media platforms. In this day and age, it’s hard to imagine finding any kind of job without knowing how to use Facebook or Twitter. The same goes for blogging: if you want to be seriously successful in online marketing, then blogging is going to be an integral part of your job description. (Online marketing jobs)
Let’s face it: when it comes to online marketing jobs, employers are always looking for fresh blood to come into their industry. So if you want to get ahead, you need to take advantage of new trends, new technological advancements, and the latest marketing techniques.If you know what’s going on in your industry and have a basic knowledge of marketing trends, then you’re going to be able to talk about them all day long with your boss over lunch.These days all businesses are trying to find ways to cut their costs. They’re doing this by downsizing their workforce, cutting back on benefits, and increasing the hours that people work. If you have a good knowledge of how to do your job more efficiently, then you’ll be able to stand out.
This is something that’s hard for a lot of college grads to do: when applying for online marketing jobs, don’t be afraid to ask for a salary that’s in line with what you know your peers are making. If they aren’t paying enough, that’s fine; you can always pass up on the opportunity and look for a better one elsewhere. If the company is offering you the right amount, then don’t think twice about accepting it. Now if you’re asking for more money than what they’re offering, then you’re better off looking elsewhere. If the salary is in line with what you know from your research, and the company sounds great, then don’t think twice about accepting their offer.
If you want to be an online marketer, then the best place to start is to become an online writer. And in order to do that, you need a blog. Most companies will require some writing samples from you, and they’ll usually be particularly interested in seeing what kind of style and personality you can bring to your writing. If you want to learn how to be a good online marketer, the best thing you can do is to practice. And the best way to practice is to write about something that you’re passionate about. If you love cooking, for example, then start a blog about your favorite recipes or tips. If there are any local businesses that could use an online marketing boost, offer your services for free as part of your blog.
Online degrees have really started to take off in the past few years, and it’s not surprising why: they can be completed quickly, and they’re cheaper than a traditional degree. With so much information being posted online every day, if you want to get ahead of the competition, you need to be knowledgeable about marketing trends. So make sure that your marketing classes are up-to-date as well. You’ll also want to take the time to hone your writing skills – if you want to do well in online marketing, you’ll need to be able to write a good ad. For example, you need to be able to write a copy that captures people’s attention and draws them in. This is a skill that can only be improved with practice. You might also come out of school with the skills necessary to make your own basic website, which is an important skill in this line of work.
Showing your interest and dedication can go a long way in convincing a hiring manager you are the right person for the job. While you don’t want to be aggressive, desperate or obnoxious, you don’t want to come off as passive, apathetic or lackadaisical either! Before the interview is over, ask when they will likely get back to you. If they don’t get back to you by the named day, try waiting another day or two before reaching out. Always follow up with a brief thank you a few days after the interview. Reassert how interested you are in the position and how much you appreciated their time. Pro Tip: Most of the time, sending an email is going to be the best way to connect with an employer because it is less demanding—they can read it in their free time. Keep your contact short and include how much you appreciated interviewing with them. Don’t use a generic boilerplate email. Personalize your “thank you” follow-up so that you come off as genuine.
Prepare by doing some research on the company and industry. Try to think of five good questions that aren’t about salary or benefits (you can have those, too, but they are too easy. They don’t let the interviewer know you’ve done your homework and your serious about the job.) You want to think up five in case some of them are naturally answered along the way. Most interviewers ask at the end if you have questions and having two or three questions to ask will show you’ve put thought into this. Pro Tip: Ask questions that show you would be an engaged and valuable member on the team, ready to get to work as soon as you are hired.
Nerves may make you naturally focus on yourself. Knowing that is probably going to be the case, make sure you pay special attention to the interviewer. Try to pick up on cues from him or her—making a personal connection over interests, hobbies or even the weather can help you start building that professional relationship. Pro Tip: Just like you thought about your background, the interviewer may have as well. You might be able to spot something of interest behind his or her desk. You may prefer to talk about the weather.
You want to come across as genuine and authentic during an interview. This is your opportunity to express yourself off paper. Your resume already got your foot in the door, now you get to show who you are as an individual. Being overly stiff is a pretty common response to nerves. Try to loosen up your mindset and take cues from your interviewer. When you choose your outfit for the meeting, for example, try to dress professionally without squashing your personal style. Pro Tip: Knowing who you are as a professional is really important. Stop and think deeply about your personal strengths, weaknesses and traits. You can even make a list ahead of time to get your thoughts organized. These are likely going to be questions asked during the interview anyways. When you have a better feel for what you want to communicate, you’ll be better enabled to let your strengths naturally shine through.
While you might take a few notes of your own during the interview, don’t write down a list of things you want to say. Too many notes will be awkward and make the interview seem forced. Pro Tip: You won’t want to have detailed notes, but you will want to have a few questions jotted down so you are prepared. You may even include some stats or competitor notes that you saw in your research. Don’t feel like you need to rush into answers. Give yourself a second or two to breathe before answering the questions. Not only will the short pause give you a second to organize your thoughts, it will ensure you aren’t cutting in on top of the interviewer. Remember, when you are nervous, you are more likely to go faster than when you are comfortable, so slow it down!