flying tip

The value of Rapid Rewards is tied to the cost of the flight

Unlike points from airlines like United and American and many other airlines, the value of Rapid Rewards are directly tied to the cost of the current price of the that airline ticket. So a flight that costs $400 will require about 2X the amount of Rapid Rewards as a flight that costs $200. I say “about” because there are some fluctuations. Typically, your Southwest points will be worth between 1.4 to 1.6 cents per point but sometimes the value can fluctuate even more.