design tip

Choose a Great Font

As mentioned above, consistency is vital to creating a strong brand look. As a result, it helps to choose a font that represents your brand and then stick to it. Now, this doesn’t have to be a custom font or the same font that you use on your website. For example, the watch brand Bremont uses different fonts for their website and Instagram Story designs. However, Bremont does use the typewriter font consistently in all of their Instagram Story designs – and this font fits their classy, timeless brand. Check out websites like Font Pair, Font Joy, Canva Font Combinations to find a great font for your Instagram Story designs. What’s more, if you’re into fonts, you could also use an Instagram Story design app like Font Candy on iOS or Font Style Candy on Android to get really creative with your text.