You can’t create a strong brand without consistency. If you check out any top brand, you’ll see that they maintain a consistent appearance in all of their content. For example, notice how Oberlo’s website, Instagram account, and YouTube channel all use our signature blue branding: Maintaining a certain “look” can help you capture people’s attention more often and build credibility. Still, this doesn’t mean you have to be super-duper polished and perfect all the time. As billionaire founder of Virgin, Richard Branson said:
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.”
Simply aim for consistency in how you present your brand. Artisan coffee brand Deathwish Coffee doesn’t have the most polished Instagram Story designs, but they do maintain their brand throughout. Check out the image below – notice the skulls, the black and red color theme, and the enthusiasm expressed with phrases like, “hell yes,” “just arrived!” and “Death Wish Coffee time!” Bottom line, consistency is key.