If you’re a brand nobody knows about (yet), with engagement too low to guarantee your content getting recommended or appearing in the Top Hashtags results, how can your new followers find you? Through typing the keywords in the Search bar. To be found this way, you need to spruce up your Instagram bio by adding a target keyword to your name, like like the vegan influencer @aniahimsa does, by having “vegan” feature in her bio. This is, in fact, exactly how I found this particular influencer account – simply by typing “vegan” in the Instagram search: So, if you’re a sportswear brand, jewellery brand, any other brand – add that keyword to your bio! It’s one of the easiest, and yet also best-working, Instagram tips for growth out there.