If you’re still not utilizing visual content in your blog, you’re doing it very wrong. No — I’m not talking about free stock photos that average content writers use as featured images. I’m talking about brilliant, custom graphics you can whip up with tools like Visme and Canva. Also, no — you don’t need to be a professional graphic designer to use them. Both tools feature a drag-and-drop interface that will let you make professional-looking graphics within minutes. Incorporating visuals into your content strategy will help you gain more social media shares and backlinks. Most importantly, detailed visuals will significantly improve the experience of your readers.