consulting tip

Know When to Call

No one wants to waste their time calling back the same prospect over and over. Yet if you’re calling them at the wrong times, that’s just what will happen. Wait, there are right times and wrong times to call someone? Absolutely! Peak Sales Recruiting says one of the worst times to ring up a prospect is on a Friday afternoon. This makes sense, as, by this point, most people are tuned out. They’re waiting out the final few hours of work so they can start their weekends. Another poor time to call anyone is on Monday morning. Again, this one makes sense when you think about it. Many people are kind of in a daze on Monday morning, dragging themselves to the office while wishing it was still the weekend. Of course, your calls wouldn’t be answered then. When should you call? Try Wednesday or Thursday. You have two windows: early morning or later in the day. If you’re an early bird, then try calling anytime between 6:45 and 9 in the morning. If you prefer the afternoon, then give your prospect a call from 4 p.m. to 6 p.m. Try to err on the earlier side of things, since you might miss your prospect if they leave the office at 5 o’clock on the dot. No matter which day you choose to call someone, time is of the essence. Peak Sales Recruiting says that you can see a 391-percent conversion rate boost by calling a lead a minute after they’re been generated. That soon? Yes, that soon. This is peak curiosity time for the prospect, which may lead to higher receptivity.

Integrate your phone calls with EngageBay’s CRM Telephony so your team can have data-backed, context-rich conversation on every call.

Related guide article: Lead Generation Best Practices Explained