design tip

Leverage the Fold

Whether or not there is still such a thing as the fold is part of a heated debate. Some say that because of the multitude of screen sizes these days, the fold doesn’t matter anymore. Others have a different opinion. However, the fact is that even in 2018, people spend 57 percent of their time above the fold with a sharp decline afterwards. 74 percent of their time is dedicated on the first two screenfuls. So, it seems like the fold still matters. For your website that means you need to prioritize your content and use the available space to hook users in so they continue. Here are some tips on how to do that:

  • Use a clear and descriptive headline — Explain what your site can do for visitors, highlight the benefits. Be brief and use power words. For more advice, look into our copywriting tips.
  • Include your main call to action — To improve your chances for converting, the fold is the time to start the user journey. Make sure your CTA is clear and visible.
  • Include media — Images, videos or audio help emphasize your point. We will talk more about visual content further below. Find more awesome examples of the practices above in this article.