design tip

Keep it Simple

Continuing with the theme of less, this also applies to your design in general. A huge study by Google has shown that visitors don’t like visual complexity. The gist: the more complex your design, the less it is perceived by visitors as beautiful. What does that mean for your site? Besides the point above, here are a few ideas:

  • Rethink the sidebar — More and more websites are ditching the sidebar in favor of single-column design (for example, the one you are on right now). It means less distractions and puts the focus clearly on the content.
  • Stick to standard layouts — People love familiarity and can get weirded out by non-standard site designs. Therefore, it can be a good idea to stick with familiar design tropes and layouts. You can still find ways to stand out in other ways.