design tip

Explore Typography

Typography is another key element that can make your poster look outstanding. But make sure that the use of typography is unique. One of the characteristics of typefaces is that they add some personality to designs especailly when you create custom logos. Remember that while colors evoke emotions, typography gives a personality to the design. It is to be noted that some of the best posters are those made with colors and typefaces only with no use of illustrations and images. Make sure that you follow the typography principles. Do not use many fonts at one location in the poster. However, you should experiment with typefaces by making them bigger, broader, bolder etc. This is the way to set the tone for your project. Use the typeface that appropriately represents the mood of the event. For example, if you need to show some seriousness regarding an event, use a bold sans serif. But if you wish to enhance elegance, use an italic serif. You can give your poster some playfulness or fun by using a loose handwritten font. When thinking of picking the right fonts, ensure that you use one for the headline and the other for the body copy. Such difference in the fonts will allow for a much-needed contrast for easy reading of the content.