design tip

Make it mobile-friendly

It’s better to design your website to be mobile-friendly and adaptable to multiple screen display sizes from the get-go. After all, people prefer using their mobile devices to browse the web and shop online. If you don’t design your website to be mobile-friendly, shoppers are bound to have poor user experiences with your site, which can seriously hurt your conversions and sales. Also, mobile-friendliness is one of Google’s ranking factors. This means the more your website meets Google’s requirements, the better your web page’s chances of ranking higher in search results. Follow these quick tips when designing a mobile-friendly website:

  • Avoid using dual websites. Instead of creating separate websites for desktop and mobile, use one URL for both to improve your search traffic.
  • Ensure proper font and button sizes. Ensure your texts and buttons are easy for mobile users to see, read, and click on smaller display screens. Keep your font sizes to a minimum of 14PX (11 points for iOs) and your buttons at 44PX by 44 PX. Use one typeface and utilize white space for better readability.
  • Don’t use Flash. Flash doesn’t work on most mobile devices and drains resources so you’re better off staying away from it. However, remember to make your image, CSS, and JavaScript files available to Google via the Google Search Console. Additionally, ensure you use high-resolution images and photos for your website. If shoppers have to squint or keep zooming in to see smaller details in your product photos, they’re bound to have a poor user experience — which won’t help convert them into buyers.