Your readers’ experience should be as enjoyable as possible. You don’t want any of them struggling to understand what you’re trying to say.
To that end, do your best to avoid the following:
- Long, rambling sentences
- Overly long paragraphs
- Stream-of-consciousness writing (with a thousand tangents and no filter)
- Unnecessary jargon
- Unnecessarily ornate language
- Analogies that don’t work